publico

Spain’s new newspaper, Publico,
is offering a hybrid model between paid-for dailies and freesheets. Is
this the new editorial and business model for newspapers, or just
another step towards becoming free?

 
The newspaper will cost €0.50, about half of the traditional price for paid papers.

“We can call this newspaper a sort of hybrid,” the president of the Association for Mass Media Investigation (AIMC), Carlos Lozano, told AFP.

The
paper counts 64 pages, compared to freesheets’ average 20 pages. On the
other hand, Publico will feature more graphics, larger pictures and
shorter articles than paid papers.

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